Shifting Advertising Budgets from Television to Online Video
There’s no shortage of conversations about the trend of shifting advertising budgets from traditional television to the digital space. Along with the new budgets comes new challenges (unified metrics)...
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Introducing Youtube’s Cosmic Panda
Not to be outdone by all the huge Google+, and Facebook Video Chat news coming out this week. Youtube launched a new beta redesign they are calling Cosmic Panda today. I thought something like this...
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Channel 101: Case Studies In Social Storytelling
Channel 101 started a democratization in comedy through story and community. And fart jokes. Channel 101 Channel 101 was started by television and film writers/producers Dan Harmon (Community)...
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Ford Bold Moves: Case Studies In Social Storytelling
Ford Bold Moves In 2006, in the midst of suffering financials and ever-worsening products, Ford got a new CEO and a new way of thinking. The energetic CEO set out to change, nay, save Ford. And as he...
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Value Proposition: Buzzwords
Wikipedia defines a Value Proposition as “a promise of value to be delivered and a belief from the customer of value that will be experienced. A value proposition can apply to an entire organization,...
View ArticleYouTube’s Silvestrini Shares Successful Uploading Techniques
“Rick Silvestrini, YouTube’s head of brand engagement products, offers sound programming advice to YouTube marketers and other content providers. “Upload in bursts,” suggests Silvestrini, explaining...
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Social Video: Buzzwords
What is “Social Video”? Well, ReelSEO’s Grant Cowell offers the best definition I’ve seen: Social video advertising involves a push to intentionally draw attention to a video or video campaign (and...
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Online Video in 2012: Looking Ahead
” 2012 will be the year that online video gets so big China borrows a ton of money from it and it also becomes a more potent source of alternative energy than oil with the environmental impact of...
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Social Video in 2012
Here’s an interesting article from the director of marketing at Sharethrough on “What’s in Store For Social Video in 2012″. And it was written in late 2011, so if any of it comes true, this guy has...
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Driving Social Video Success
Here’s a really interesting article and study on social video from the good folks at iMedia Connection – what you spend, and what value you get in return. Check it out at iMedia Connection.
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Why Video Is Bigger Than Search – TrendWatch from iMediaConnection
I was surprised to read the statistics in this iMediaConnection article. Should I have been? Apparently not. Video is apparently MUCH bigger than Search. Check out this excerpt and then go read the...
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“Every Brand Will Be A Studio” On ReelSEO – That’s What I’m Talking About
We’ve been saying for a while now that brands need to become publishers of their own content. That’s the future (well, the present AND the future at this point). Marketers need to be publishers —...
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Digital Pros Answer Web Video’s Big Questions Via AdAge
Ad Age recently published a nice set of interviews with a few giants of the digital space, giving their thoughts on web video. Their responses may (or may not) surprise you. Our favorite bit is when...
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Great Interview With Time Inc Executive On Branded Content And The Role Of...
Brian F Martin of the Brand Fast Trackers podcast interviews the Executive Director of Time Inc. Branded Solutions, Brad Feldman, about branded content, where to distribute online content, and a little...
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Brand Mentions in Social Video Content Have No Effect on Sharing Potential...
This is an interesting article on a study that concludes the emotional response of your video is far more important than the branding (or non-branding) contained therein. So, the lesson? Make good...
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Story versus Length in Online Video Marketing
As marketers gain more and more experience in online video marketing, they are learning that emotion and story are more important than length. From Unruly Media: “The attention span for social video...
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Adage Digital has Thoughts on Video Marketing…& Charcoal!
Adam Kleinberg at Adage Digital has a good analysis of what works — and what doesn’t work — in online video marketing. He tells a brief story that illustrates one of the most perplexing things about...
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Video and the CMI’s 2012 Content Marketing Benchmarks
It’s that time of the year! The Content Marketing Institute (CMI) and MarketingProfs just published their third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends –...
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Building Brand Engagement Through Online Video
PRNewswire has published a good white paper on the emergence of online video. “At a time when the marketing world’s mantra has become “be human,” online video usage has soared, lending brands the...
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Carphone Warehouse launches ‘inspirational’ content campaign via Marketing...
Carphone Warehouse, the UK-based largest independent telecommunications firm in Europe, is launching a series of online documentary videos “designed to inspire people to get more from their smartphones...
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