Carphone Warehouse, the UK-based largest independent telecommunications firm in Europe, is launching a series of online documentary videos “designed to inspire people to get more from their smartphones as part of its strategy to use video content to bolster its position as a destination for tech advice.”
The doc videos will be accompanied by a series of How-To videos, as well as a call to action for customers to upload their own.
Full story at Marketing Week UK.
Here’s an excerpt:
Viola De Girolami, social media and digital marketing manager at Carphone Warehouse, says: “It’s not about selling something to people, it’s about trying to inspire people about what their tech can do through real life stories. We wanted to make [the campaign] significantly different to other smartphone content to generate awareness but make sure people can relate to the stories.”
